About WPP Media
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WPP Media is WPP’s AI‑driven media operating unit, bringing together media, data, and partnerships to deliver creative personalisation at scale. Connected through WPP Open and powered by Open Intelligence, clients see exactly where, how, and why their media investment is working.
Social & Influencer Director
Why This Role Is Exciting
Work with the biggest names in beauty: From L’Oréal Paris to Maybelline and Kiehl’s, you’ll lead influencer marketing for the world’s most iconic beauty brands and categories.
Drive industry innovation: Push the boundaries of social media, beauty tech, and influencer marketing by leveraging cutting‑edge strategies and emerging platforms.
Lead powerful collaborations within the division: As the link between internal teams and key stakeholders across L’Oréal Groupe’s prestigious brands, you’ll orchestrate seamless collaboration at scale, integrating the best content ideas, insights, and strategies to deliver groundbreaking work.
Influence & impact: Shape how we engage with influencers, clients, and partners, playing a key role in how beauty brands connect with audiences.
What You’ll Do
As the Social & Influencer Director for the prestigious L’Oréal Groupe, you will drive influencer strategy and planning, manage talent negotiations, and lead a high‑performing team to deliver outstanding influencer marketing results. This role requires a strategic leader who balances creative innovation with data‑driven decision‑making, ensuring that our influencer marketing initiatives align with business goals and set new benchmarks in the industry.
The role involves leading one of three divisions (CPD, LUXE, LDB & PPD) and collaborating with other directors to operate as ONE L’Oréal. You may also lead multi‑brand or category campaigns outside your divisional remit. As divisional lead, you are responsible for your team’s output and overall workflow and quality control.
Your Responsibilities
Lead the social and influencer marketing division, providing direction and strategic vision.
Negotiate with talent agents and influencers, ensuring partnerships align with brand values and deliver strong ROI.
Drive ideas and content strategies that reward key KPIs and metrics such as Share of Engagement, Share of Influence, and Share of Voice, managing campaigns end‑to‑end.
Manage and mentor a team of professionals, fostering a collaborative and high‑performance culture.
Develop and execute the annual influencer marketing strategy, including budget planning, goal‑setting, and performance tracking.
Oversee the creation, execution, and optimisation of influencer campaigns in line with L’Oréal’s broader marketing objectives.
Lead budgeting processes for influencer marketing initiatives, ensuring efficient allocation of resources and cost control.
Provide reporting on campaign performance, offering insights and recommendations for continuous improvement.
Skills You Bring
Deep experience in digital/social and influencer marketing.
Strong management skills: inspire, collaborate, and get the best from your team, organising and delegating work for efficient campaign execution.
Planning and strategy acumen: blend ideas with data to develop boundary‑pushing campaigns.
Excellent communication and client‑facing skills, building trust‑based relationships with senior stakeholders.
Passion for beauty and innovation, understanding how social media and technology transform the industry.
Can‑do attitude and solution‑based thinking, able to evolve strategies to stay ahead in a fast‑paced, constantly evolving channel.
Apply Now
Apply for WPP’s Beauty Tech Labs and join the future of beauty marketing for L’Oréal Groupe. This is your chance to make a lasting impact in the world of beauty, influencer marketing, and social media—one campaign at a time.
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