As COO, you will be fully accountable for all operational outcomes and will own the execution of Meir's growth strategy. You will:

1. Lead and manage the entire leadership team, ensuring high performance, accountability, and execution.
2. Identify and eliminate bottlenecks and inefficiencies before they impact performance.
3. Build and implement scalable systems and processes to support continued expansion.
4. Take full responsibility for operational execution, freeing the CEO from daily management.
5. Ensure Meir continues to scale without compromising profitability, quality, or customer experience.
6. Own strategic partnerships that drive Meir's market positioning, distribution, and expansion opportunities.
7. Make independent, high-stakes decisions that impact growth, profitability, and company direction.

The COO must be a true business leader, not just an operator. You are expected to bring CEO-level execution, leading growth while ensuring operational discipline and financial success.

Key Responsibilities:

1. Leadership & Accountability
   - Fully own and lead the executive team, ensuring all departments operate at the highest level, and creating a culture of accountability.
   - Define and enforce clear KPIs across all functions, ensuring measurable execution.
   - Build a high-performance culture that ensures accountability at every level of leadership.
   - Identify leadership gaps, mentor key executives, and make tough decisions where necessary.
   - Ensure the CEO is never pulled into daily operations-proactively solve problems before they escalate.
2. Growth, Scaling & Profitability
   - Drive Meir's next stage of scale, ensuring revenue growth aligns with profitability.
   - Own the execution of new revenue streams, market expansion, and strategic partnerships.
   - Implement data-driven decision-making to optimise pricing, supply chain, and financial performance.
   - Ensure product, sales, and marketing are aligned for strategic and structured expansion.
3. Operational & Financial Excellence
   - Improve efficiency across supply chain, manufacturing, logistics, and inventory management.
   - Oversee and refine business processes, technology, and reporting systems.
   - Manage company P&L, cash flow, and financial planning with the CFO.
   - Identify cost-saving opportunities, ensuring sustainable margin protection and financial health.
4. Strategic Decision-Making & Execution
   - Make high-stakes operational decisions without needing CEO involvement.
   - Proactively solve issues, ensuring Meir scales efficiently without operational breakdowns.
   - Own strategic vendor, supplier, and partner relationships to improve efficiencies and market positioning.
   - Ensure cross-departmental execution is aligned for maximum impact.

Must-Have Experience:
- Have scaled a business from $20 M to $40 M+ in revenue, not just been part of the company's growth.
- Held full P&L responsibility and directly managed financial performance.
- Led executive leadership teams, mentoring and holding senior leaders accountable.
- Owned operations, supply chain, and business scaling across multiple revenue channels (DTC, B2 B, Retail, International Markets).
- Proven track record of execution-driving both revenue growth and profitability simultaneously.
- Made independent, high-stakes business decisions that directly impacted company success.
- You love working with young, but sophisticated businesses because your form of gratification is seeing tangible improvements and growth in the businesses you lead.
- You are hands-on, but you know that you're a mentor, not a substitute teacher, however you also don't sit in an ivory tower.
- AI is part of your day, and you recognise how it makes you more efficient.

What Makes You a Fit:
- You are a business leader first, operator second. You execute and drive impact at scale.
- You make bold, confident decisions without needing approval or over-collaboration.
- You hold leadership teams to a high standard, ensuring they execute without delays.
- You thrive in high-growth environments, where scaling and operational efficiency must work together.
- You challenge the status quo, proactively optimising business functions before issues arise.
- You are comfortable owning every aspect of execution, ensuring that growth happens without disruption.

Who This Role is NOT For:
- Someone who needs CEO input to make decisions
- Someone who manages rather than leads
- Someone who only focuses on operations without understanding growth strategy.
- Someone who has only worked in corporate environments without true scale-up execution experience.

Compensation & Benefits:
- Competitive base salary + performance-based incentives tied to company growth.
- Long-term incentives available for the right candidate.
- Full autonomy to lead and drive the company's next stage of scale.

CEO

Executive team

operations

• Supply chain
• Product management

A leader, a mentor, solution focussed, a relationship builder, a strategic thinker