Senior Marketing Insights Analyst, Sydney, Correlate Resources

Published 2022-09-27
Expires 2022-10-27
ID #1187529698
125 AU$
Senior Marketing Insights Analyst, Sydney, Correlate Resources
Australia, New South Wales, Sydney,
Published September 27, 2022

Job details:

Job type: Full time
Contract type: Permanent
Salary type: Monthly
Occupation: Senior marketing insights analyst
Min. Salary: 100.000

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Our client is an industry leading brand who dominate their place in the Australian market. Currently looking to scale out their team with a brand new role. 
As a Senior Insights Analyst the core responsibilities of your role will cover:
Ensuring the teams and leaders you support have the insights and visibility they need to understand and explain key marketing, audience, behavioural and competitor insights
Understanding user behaviour and competitive pressures to identify opportunities to improve marketing effectiveness and growth
Applying statistical, analytical and data synthesis skills to understand the impact of marketing investments on business performance
Leading marketing teams in their interpretation of campaign results, brand and performance health metrics, channel efficiency and the ROI of acquisition, retention and winback strategies
You will come with strong experience working in a complex consumer data driven environment, where managing and manipulating complex SQL data sets to uncover strategic insights has been a key focus. You will be able to demonstrate:
Strong technical skills using SQL, Python or R to extract, manipulate and merge large volumes of data.
At least 5 yrs experience in Data Analytics and Digital Media Analytics
Strong understanding of Statistics and Probability
Data Visualisation skills in Tableau or PowerBI
Exposure across Google / Adobe Analytics
Experience in ecommerce or marketplace environments
This is an exciting opportunity to join an industry leading company while they continue to scale and grow with exciting new projects. 
Up to $165k + super
Please click on the 'Apply' button below or email your resume to [email protected] Apply Now - or - Apply with Indeed

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    125 AU$ / Monthly

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    Registered on June 10, 2022


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    Marketing is the study and management of exchange relationships. The American Marketing Association has defined marketing as "the activity, set of institutions, and processes for creating, communicating, delivering, and exchanging offerings that have value for customers, clients, partners, and society at large." Marketing is used to create, keep and satisfy the customer. With the customer as the focus of its activities, it can be concluded that Marketing is one of the premier components of Business Management - the other being Innovation.

    New South Wales (commonly abbreviated as NSW) is a state on the east coast of Australia. It borders Queensland to the north, Victoria to the south, and South Australia to the west. Its coast borders the Coral and Tasman Seas to the east. The Australian Capital Territory is an enclave within the state. New South Wales' state capital is Sydney, which is also Australia's most populous city. In June 2020, the population of New South Wales was over 8.1 million, making it Australia's most populous state. Just under two-thirds of the state's population, 5.3 million, live in the Greater Sydney area. The demonym for inhabitants of New South Wales is New South Welshmen.The Colony of New South Wales was founded as a British penal colony in 1788. It originally comprised more than half of the Australian mainland with its western boundary set at 129th meridian east in 1825. The colony then also included the island territories of Van Diemen's Land, Lord Howe Island, and Norfolk Island. During the 19th century, most of the colony's area was detached to form separate British colonies that eventually became the various states and territories of Australia. However, the Swan River Colony was never administered as part of New South Wales. Lord Howe Island remains part of New South Wales, while Norfolk Island has become a federal territory, as have the areas now known as the Australian Capital Territory and the Jervis Bay Territory.

    Source: https://en.wikipedia.org/