We have an exciting opportunity for a person to join the Exotica Team as our Head of Digital. If you live and breathe all things digital, and performance marketing is your baby, we want to talk to you We are looking for a Head of Digital to develop, implement, track and optimise our digital marketing campaigns across all digital channels. About the role You should have a strong grasp of current marketing tools and strategies and be able to lead integrated digital and performance marketing campaigns from concept to execution. Our Head of Digital will work with the Creative and Marketing Operations team, and support teams (e.g., e-commerce, product, etc.), to launch campaigns on time and on budget. About you Now that we have gotten the formalities out of the way, here is what we are looking for in our fashion-forward Head of Digital: Natural born leader: You know how to lead, guide, mentor, coach, and counsel a team. You get the very best from them, play to their strengths, and set them up for success. And most importantly, you develop them and get them ready for the next step in their career. Tech-savvy: You're a digital diva, familiar with eCommerce platforms, website analytics, and online marketing tools. You know your way around the digital realm. Online sales and profit savviness: You have a proven track record of driving eCommerce sales AND increasing online profit. You know how to make those digits soar Analytical ace: You love data and know how to analyse eCommerce metrics to make data-driven decisions. You know the numbers don't lie Passion for fashion: You're always up-to-date with the latest trends and know how to create a fashionable online shopping experience. Social media slayer: You're a pro at social media management, from creating compelling content to engaging with our fashion-forward audience. You know how to make our brand sparkle online. Be the fashion maven: Curate and manage our online store, keeping it stylish, trendy, and irresistible to fashion-savvy shoppers. Call the shots: Develop and execute eCommerce strategies that will drive sales, increase traffic, and boost our online presence. Channel champion: You can execute all of our activity across all channels and devices, in line with our promotional calendar and marketing strategy. Data diva: Analyse eCommerce data and insights to make informed decisions and optimise our online performance. Some of the things you’ll do Plan and execute all digital marketing, including SEO/SEM, CRM, social media and display advertising campaigns Design, build and maintain our social media presence Measure and report the performance of all digital marketing campaigns, and assess against goals (ROAS, ROI, and KPIs) Identify trends and insights, and optimise spend and performance based on the insights Brainstorm new and creative growth strategies Plan, execute, and measure experiments and conversion tests Collaborate with internal teams to create landing pages and optimise user experience Utilise strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touchpoints Instrument conversion points and optimise user funnels Collaborate with agencies and other vendor partners Evaluate emerging technologies. Provide thought leadership and perspective for adoption where appropriate Helpful Skills Five (5) years’ experience in eCommerce for a top-tier direct-to-consumer brand Proven ability to link knowledge of branding and target customers to drive Exoticathletica forward Proven CX experience Strong critical thinking and intuitive problem-solving skills Superb communication skills, clear and concise in both written and verbal communication Strong knowledge of Google Sheets, Klaviyo and Shopify. Experience in Milanote, Pics.io, and Asana are a plus Expertise in collecting, interpreting, analysing and forecasting data A solution-driven and resourceful professional, you will demonstrate success operating in a lean environment where a ‘hands-on’ tactical manner is critical Hold a current driver's license Has a right to work in Australia Applications So, if you're ready to join our squad and make your mark in the eCommerce world, send your resume and a cover letter to hrexoticathletica.com.au and tell us why you're the perfect fit for Exoticathletica. Let's slay the fashion game together Fashionista DigitalDivaNinja exoticathletica P.S. Feel free to add a sprinkle of wit and charm to your application ☺ About Us Exoticathletica is built on the philosophy that everyone deserves to feel confident in their own skin. We exist to inspire women of all ages and sizes to embrace their authenticity, have fun with fashion, and develop an inner confidence that criticism cannot shake. We are bold, we are sassy, and we don’t apologise for that Our mission is to create designs for everybody, promoting body positivity and challenging the status quo while being a catalyst for change and innovation. Our success is measured by the degree that women feel comfortable and confident to wear things they wouldn’t normally wear, to not to be afraid to stand out, and to not to be afraid to challenge the norms”