Senior Customer Marketing Strategy & Planning Manager (CRM)

We’re looking for a dynamic Senior Customer Marketing Strategy & Planning Manager (CRM) to shape the future of customer engagement at Sportsbet.

This isn’t just another CRM role - it’s a chance to drive innovative, data-led marketing strategies that deliver best-in-class customer experiences. You’ll own the blueprint for how we connect with millions of customers , ensuring we show up at the right time, in the right way, with the right message. Bridging strategy and planning, you’ll leverage insights, creativity, and commercial acumen to shape high-impact CRM initiatives that drive customer engagement and business growth.

If you’re a strategic thinker who thrives in fast-paced environments, loves solving problems , and wants to make a real impact in one of Australia’s most exciting brands, this is the role for you.

About the role

Reporting into the Head of Customer Marketing Strategy , you’ll be responsible for shaping and driving our CRM planning and engagement strategy . You’ll develop customer-first CRM plans , ensuring the right messages land at the right time, in the right way, to maximise impact.

Key responsibilities include:

• Own the CRM planning process: developing structured short & long term plans that balance reach, relevance, and business priorities.
• Define and manage CRM priorities: ensuring seamless alignment between marketing, product, and value teams.
• Develop go-to-market (GTM) strategies: for key events, product launches, and business-wide initiatives.
• Leverage data and insights: to refine segmentation, targeting, and messaging approaches.
• Partner with cross-functional teams: to ensure CRM strategies are customer-led and commercially impactful.
• Monitor performance & optimise strategy: working with Performance & Insights teams to define KPIs, track success, and continuously improve.

You’ll set the strategic direction , while the Customer Marketing Operations team executes and brings your plans to life.

About You

You’re a strategic thinker with a deep understanding of customer marketing: able to translate insights into big-picture plans that drive engagement and commercial impact. You love problem-solving, thrive in fast-paced environments, and know how to align teams around a clear vision.

You’ll also bring:

• A strategic mindset: skilled at developing CRM plans that balance reach, relevance, and business objectives.
• Strong commercial acumen: you understand how to connect customer insights with business priorities to maximise impact.
• A deep knowledge of customer segmentation, lifecycle marketing, and engagement strategies: with a passion for optimising how we connect with customers.
• Experience in long-term planning and stakeholder management: able to align multiple teams behind a clear customer strategy.
• A data-driven approach: leveraging insights to inform planning, refine strategies, and measure success.
• The ability to influence at all levels: from senior leaders to cross-functional teams, ensuring alignment and buy-in.
• A passion for innovation and continuous improvement: always looking for smarter ways to enhance customer marketing strategy.

At Sportsbet, we’re committed to fostering an inclusive, innovative, and high-performing culture —so if you’re looking for a role where you can truly make your mark, we’d love to hear from you.

Ready to bring excitement to life? Apply now.