We have a once-in-a-lifetime opportunity for a driven and committed individual to join our passionate team and pioneer our Marketing function as Head of Marketing at Contour Education for 2025 and onwards!

Who we are

We empower students and their studies by providing an ecosystem of highly effective tutoring, resources and support. We run weekly small-group tutoring sessions, presented by young and experienced tutors that teach in a simple, intuitive and engaging way. We also supplement these sessions with weekly workshops, complimentary 1-on-1 support and a learning portal with a comprehensive suite of resources and practice material to help students master their subjects.

Over 6,000 students and 150+ team members have joined Contour since our founding in the beginning of 2020. Our growth is a testament to our dedication in providing ALL our students and parents with a premium learning experience (from 24/7 personal support to on-demand resources) and our commitment to helping them achieve their personal goals, and achieve success in their school assessments and exams. We've been listed three years in a row as one of the Fastest Growing Startups by the Australian Financial Review, and we're continuing to multiply year over year!

It's our vision to reshape education, starting with tutoring.

About the role

The Head of Marketing is responsible for driving Contour's marketing strategy, ensuring strong brand positioning, and executing impactful marketing campaigns that align with our mission of reshaping education. This role will oversee both paid and organic marketing efforts, manage branding materials, and foster strategic marketing partnerships.

As a key leader in the Marketing function, the Head of Marketing will report directly to the CEO and manage a team that includes a Marketing Specialist and a Social Media Specialist. The ideal candidate will be a strategic, data-driven, and creative marketing leader who thrives in an action-oriented, fast-paced environment.

This role is best suited for someone looking for a unique opportunity and challenge to grow within a start-up. Due to the rapid growth of our company and the pivotal role recruiting plays, there's potential for the role to evolve and perhaps one day even lead to higher responsibilities. Many of our earlier hires at Contour have moved up to leadership roles, and continue to work incredibly hard and dedicate themselves towards our vision of reshaping education.

This role is not for someone wanting to work only for 1-2 years max, as we are looking for someone with the willingness and capacity to commit long-term, grow with Contour, and be that pivotal leader in their department.

What you'll do

• Develop and execute a comprehensive marketing strategy to enhance Contour's brand visibility and student engagement.
• Plan and manage multi-channel marketing campaigns across digital and offline platforms.
• Analyse performance data to refine marketing initiatives and improve ROI.

Paid & Organic Marketing

• Oversee SEO, Google Ads, Facebook & Instagram ads, and other paid media channels to optimise traffic and conversions.
• Lead organic growth strategies, including content marketing, community engagement, and partnerships.
• Ensure all marketing efforts align with Contour's mission of delivering high-quality tutoring.

Branding & Marketing Materials

• Maintain brand consistency across all marketing channels.
• Develop and manage pamphlets, brochures, business cards, and other promotional materials.
• Work closely with designers and content creators to ensure compelling storytelling and brand messaging.

Marketing Partnerships

• Establish and nurture partnerships with relevant organisations to enhance brand reach.
• Identify collaboration opportunities with influencers, educational institutions, and industry leaders.
• Lead, mentor, and develop the Marketing Specialist and Social Media Specialist.
• Collaborate with cross-functional teams, including sales and product, to ensure alignment on marketing initiatives.
• Foster a results-driven and innovative marketing culture.

Requirements

Honesty and Integrity
Passion for Marketing and Customers
High Level of Empathy
Energy and Enthusiasm
Excellent Communication Skills
Independence & Proactiveness
Willing to Listen, Learn & Lead
Intelligence & Creativity

Bachelor's Degree (or higher) in Marketing/Business Administration
3+ Years Experience in Marketing and leading a Marketing team

NOTE: These are not hard-fast academic requirements; however, they are favourable to your application.

Passionate, and Engaged (we want you to genuinely interested in working in education!)

Long-Term Mindset & Vision (if you're selected, we'd like you to come for the ride for as long as you can!)

Genuine Desire to Help Students & Parents (it's our goal to help students achieve their potential!)

Ability to Commit to Hours (e.g. can't constantly reschedule or miss work)

Travel to Glen Waverley, and occasionally to our other Victorian Campuses.

Sign an NDA (e.g. can't distribute our resources/company info to others)

Agree to a non-compete clause (e.g. you can't work with similar organisations!)

Past VCE Graduate (we still accept applications from non-VCE graduates, just it helps!)

• Competitive benefits and pay, that recognise your pivotal role in Marketing
• A chance to shape the brand and customer experience, ensuring we engage our students and their parents, forging strong partnerships along the way
• As we grow, so do your opportunities - envision a path that can lead to leadership roles within a dynamic start-up.
• Personalised mentorship and training, dedicated to refining your Marketing and people management expertise.
• Work where creativity meets strategy - in a non-corporate setting, where you can be directly influencing the company's innovative edge.
• Join an environment where team success is celebrated, while simultaneously boosting your public speaking, leadership, and collaboration skills

By joining Contour Education, you won't be taking on just another Marketing job; instead, you'll be embracing an opportunity to make a lasting difference in a growing company, and in an industry ripe for innovation!