Position Objective:

To develop and implement comprehensive marketing strategies that enhance Nova Institute of Technology’s brand visibility and market presence through research-driven initiatives, strategic communication and stakeholder engagement, in alignment with the organisation’s overall objectives.

Key Duties and Responsibilities:

• Strategy Development: Create and execute detailed marketing plans to meet the sales targets as outlined in the Business Plan for various sales channels.

• Market Research: Conduct market analysis to understand customer trends, market conditions, and competitor strategies to identify market opportunities and support strategic marketing initiatives.

• Campaign Management: Organize and coordinate multi-channel marketing campaigns aimed at enhancing brand visibility and promoting institutional awareness.

• Relationship Management: Establish and maintain robust relationships with multicultural media outlets and external partners to facilitate ongoing engagement and collaborative marketing efforts.

• Team Collaboration: Work closely with other marketing professionals and other departments to ensure consistent and unified brand messaging across all platforms and campaigns.

• Digital Marketing: Ensure material creation and engagement on digital platforms and advertising channels to effectively reach target audiences and build brand recognition.

• Reporting and Analytics: Maintain accountability through regular reporting on marketing activities and their outcomes, ensuring clear communication of progress and challenges.

Qualifications and Experience:

• Educational Background: Degree in Marketing, Business, or a related field.

• Relevant Experience: Proven experience in marketing strategy development, execution and team leadership, preferably within the education sector.

• Technical Skills: Proficiency in digital marketing tools and platforms, analytical software, and CRM systems.

Core Competencies:

• Communication: Exceptional oral and written communication skills.

• Leadership and Teamwork: Strong leadership abilities with a track record of managing teams and fostering a collaborative environment.

• Analytical Thinking: High-level skills in problem analysis and solving, capable of predicting consumer trends and adjusting strategies accordingly.

• Multitasking and Time Management: Ability to manage multiple projects simultaneously under tight deadlines.

• Adaptability: Capable of working effectively under pressure and adapting to rapidly changing environments.

Compliance and Legislation:

• Comply with all Nova Institute of Technology policies and procedures, as well as relevant legislation, including occupational health and safety, anti-discrimination, and equal opportunity requirements.

Working Relationships:

• Frequent interaction with internal stakeholders, external partners, and educational agents both onshore and offshore.

• Report directly to the Principal Executive Officer and maintain open lines of communication with all relevant departments and team members.

Additional Responsibilities:

• Continuously explore opportunities for professional development and innovation within the marketing field.

• Provide insights and feedback to senior management to help shape future marketing strategies and organizational policies.

Salary - $80,000 - $88,000 plus super

Only eligible and shortlisted applicants will be contacted.