Career Opportunities: Head of AFL Victoria (11084) Requisition ID 11084 - Posted 06/09/2023 - Victoria - Game Development - Permanent Full time As an organisation, the AFL works tirelessly in all states and at all levels to enhance and grow the game – from grassroots to elite. Together, we put on the game, deliver important events, communicate with our fans, run community programs, develop coaches and umpires, collaborate with partners, delight members, support clubs and so much more. While our roles may vary, we are all united by a common goal, to progress the game so that everyone can share in its heritage and possibilities. The AFL is committed to promoting and protecting the safety and wellbeing of children and young people in our care. Please note, we undertake several screening processes to ensure this commitment is upheld, this includes ensuring the successful candidate to this position holds a valid employee Working with Children/ Vulnerable People check and a satisfactory criminal history record check. We are an Equal Opportunity employer and firmly believe that diversity and inclusion is an important part of both the AFL and the communities in which we operate. Our game is for everyone, and we strive to be a workplace for everyone. Aboriginal and Torres Strait Islander peoples are encouraged to apply. ABOUT THE ROLE The AFL is seeking a dynamic, experienced, and influential leader to head up AFL Victoria and lead the Vic Game Development team to meet strategic Game Development outcomes, including the vision of ‘Footy in Every Home’. The successful candidate will need to build strong partnerships with key stakeholders across Government, Regional and Local Football bodies, Community Football Leagues and AFL Clubs to ensure that the game continues to grow and thrive in Victoria. The position will be filled by a strategically minded and results driven leader with a broad understanding of community football. A strong background in General Management positions is critical, including competency in financial management and corporate governance. We are looking for an inspirational people leader, who is experienced in managing large and geographically dispersed teams and who is committed to fostering an inclusive and diverse workforce, reflective of the community that we operate in. A DAY IN THE LIFE OF Key Accountabilities: Lead the implementation of the National Game Development Strategy within Victoria, driving increased participation, engagement, retention and transition of players, umpires, coaches and volunteers across all segments. Identify strategic local opportunities to target specific demographic or participation opportunities through schools, community groups and innovative recruitment models. Through participation networks in communities and schools, as well as public promotional activities; develop increased awareness, acquisition, conversion and retention of customers. Promote long-term sustainability for leagues and clubs with effective affiliation and governance structures. Lead and influence all areas of the business including development programs, customer & market development, media & communications, diversity & inclusion, community football, umpiring, coaching and facilities. Oversee the consolidated revenue/investment in the development of the game in Victoria including allocation of this investment according to region, market, segment and program priorities. Build and maintain relationships with key community football stakeholders, all levels of government and the various corporate and community partners. Advocate for, and negotiate new and inclusive football facilities in conjunction with local councils and state government. Identify, negotiate, and secure sponsorship from corporate partners. Represent the AFL at key functions, events and media engagements. OUR IDEAL TEAM MEMBER Mandatory: At least 10 years’ experience managing a business unit across complex and challenging distribution channels. Knowledge of and experience in the management of sports participation or community programs, and an understanding of current trends and strategies. Proven ability to increase existing and new customer growth. Graduate education in sports business, marketing or related discipline or equivalent experience. Demonstrated strategic planning and implementation and change management capabilities. Knowledge and understanding of inclusion and diversity principles. Strong leadership and relationship management across a geographically diverse team. Highly developed communication and interpersonal skills, especially negotiation. Proven financial management and accountability. Experience in corporate governance management and accountability. Play The Day Your Way – a flexible approach to your working life My Development – lean into the AFL’s My Development program consisting of on-the-job training, coaching and mentoring, and formal learning Play Well – access to our extensive Health and Wellbeing program centered around our belief in a healthy body, healthy mind, and healthy workplace My Benefits – with thanks to our AFL Corporate Partners, access great benefits and discounts AFL Silver Memberships – permanent team members can access AFL matches at Marvel Stadium and the MCG, enjoy and share the experience of our game with your family and friends