Founded in 1963, Surfing NSW is the peak body for surfing in New South Wales. We play a pivotal role in driving participation, supporting our boardriding clubs and their members to foster fun, safe and inclusive environments for all surfers, as well as provide a high-quality development pathway for aspiring surfers in the state.
The organisation boasts a dynamic network of over 130 clubs, 15,000 members, more than 50 surf schools and coaches, delivering hundreds of thousands of lessons each year. In addition, more than 750 K surfers routinely make waves every day across the state’s magnificent coastline.
Beyond fostering sport participation, Surfing NSW is committed to enhancing community wellbeing through its extensive educational programs. These include lifesaving first response training, aquatic trauma treatment, therapeutic surfing programs, and ocean career development, ensuring a holistic approach to the development of the sport and its participants.
POSITION SUMMARY
Surfing NSW is seeking a Digital Lead with strong social media skills and the ability to manage and execute digital and communications strategy. This role is responsible for shaping how Surfing NSW communicates with its community, stakeholders, and partners, ensuring our stories cut through and our brand voice is consistent across all platforms.
Reporting to the Head of Marketing Partnerships, you’ll be the driver of clear, impactful communications that bring our programs, events, athletes, and culture to life. You’ll also oversee Surfing NSW’s digital and social channels, ensuring content is timely, engaging, and aligned with our strategy. This role is ideal for a skilled social media and digital manager who is equally comfortable and experienced writing media releases and EDMs, and engaging stakeholders. If you love crafting sharp messaging and aren’t afraid to get hands‑on in the digital space, and behind the camera, this is the role for you.
KEY RESPONSIBILITIES
Communications
Write and edit marketing and communications copy across EDMs, press releases, campaigns, and web.
Ensure all communications uphold Surfing NSW’s brand voice, tone, and consistency.
Manage stakeholder communications, including clubs, partners, and community updates.
Identify and amplify stories from across the surfing community.
Support internal and external messaging for programs, safety, and events.
Digital Social Media
Manage Surfing NSW’s digital channels (social, CRM, CMS), ensuring consistent and engaging content delivery.
Build and manage the digital content calendar, aligning posts with campaigns, events, and milestones.
Publish real‑time content during events and campaigns.
Track performance and analyse engagement data to inform digital strategy.
Support and enhance Surfing NSW’s digital tech stack, and marketing funnel.
Stay across global and local content trends to keep Surfing NSW’s channels relevant.
Brand custodian, overseeing Surfing NSW’s identity (sub‑identities) and consistency across all internal and external communications.
Content Support
Must be competent in capturing high‑quality imagery and video using an i Phone as a minimum standard.
Confident editing short‑form video and imagery using tools such as Cap Cut, Canva, or the Adobe suite.
Ability to produce social‑first content that is polished, timely, and platform‑appropriate.
Collaborate with designers, photographers, and videographers to produce strong campaign assets.
Brief contractors or creators as needed to support campaigns and events.
Coordinate media assets and maintain Surfing NSW’s content library.
Analytics and Reporting
Monitor digital channels daily, tracking engagement, sentiment, and community conversations.
Analyse performance data across CMS, CRM, and social channels to identify opportunities for growth and improved engagement, internally and externally.
