Manager, Marketing & Communications, Sydney, New Dawn Enterprises

Published 2022-09-21
Expires 2022-10-21
ID #1177747682
200 AU$
Manager, Marketing & Communications, Sydney, New Dawn Enterprises
Australia, New South Wales, Sydney,
Published September 21, 2022

Job details:

Job type: Full time
Contract type: Permanent
Salary type: Monthly
Occupation: Manager, marketing & communications
Min. Salary: 150.000

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The Marketing and Communications Manager will work with the Managers of each division to ascertain their annual marketing/sales/growth needs, and will develop and execute relevant, dynamic, modern strategies to (a) connect each division with a growing audience and (b) increase the sales and/or client numbers and/or donors and/or volunteers and/or tenants of each respective division.

Deadline to apply:
February 19, 2021 / 4:00 pm
Sabrina Vatcher ([email protected])
Permanent, Full-Time
$50,000–$60,000/year, commensurate with experience

Of New Dawn’s nine divisions, a large part of the Marketing and Communications Manager’s efforts over the next three years will be focused on the development, execution and evaluation of the marketing needs of: New Dawn Homecare, New Dawn Meals on Wheels, A Better Bite Café and Catering, The Convent Centre for the Arts, and the Cape Breton Island Centre for Immigration as well as anticipated future fundraising initiatives. From time to time, the Marketing and Communications Manager will also be called on to support New Dawn Real Estate, New Dawn Community Engagement, and the New Dawn Guest Home and Home Living.

Finally, the Marketing and Communications Manager will be responsible for the overall communications of New Dawn Enterprises – for developing and deploying the story of New Dawn in, to, and with the Cape Breton and broader community. This includes, but is not limited to, media releases, media inquiries, New Dawn Enterprises social media, New Dawn website, New Dawn Enterprises brand development and deployment, and the New Dawn Enterprises annual report.

New Dawn Division Marketing Support
With input from the respective division Managers on their marketing and/or communications objectives, develop annual marketing and/or communications strategies for ND Homecare, New Dawn Meals on Wheels, A Better Bite Café and Catering, The Convent Centre for the Arts, and the Cape Breton Island Centre for Immigration.
With assistance from the respective division staff and/or managers, execute the annual marketing and/or communications strategy for New Dawn Homecare, New Dawn Meals on Wheels, A Better Bite Café and Catering, The Convent Centre for the Arts, and the Cape Breton Island Centre for Immigration.
As needed, assist with the marketing and communications requirements of New Dawn Rental Properties, New Dawn Community Engagement, and the ND Guest Home and Home Living.
Evaluate and adapt strategies throughout year as required, and review marketing/communications strategy performance with division Manager’s at the end of each year, prior to the development of the subsequent year’s strategy.
New Dawn Enterprises Communications
Identify and execute opportunities to tell New Dawn’s story in various medium/forums, including, but not limited to social media (Facebook, Instagram, Twitter, blogs), the New Dawn website, New Dawn newsletter, traditional media, the New Dawn annual report, and/or presentations in the community/to community and government partners.
Maintain responsibility for the organization’s website (ensure it is up-to-date and reflective of organization’s work) and annual report.
Working with the New Dawn Executive/Administrative Assistant, create engaging, responsive content for the New Dawn Enterprises social media sites.
Working with the New Dawn Executive/Administrative Assistant, monitor these sites for questions, requests, suggestions, concerns, etc.
Working with the New Dawn Executive/Administrative Assistant, coordinate workshops to enable staff and managers to oversee their day-to-day social media posts and presence; assist them as needed in their social media use and growth.
Create and distribute or maintain a New Dawn blog and e-mail and print newsletter.
Identify opportunities to engage the media in New Dawn’s work in the community and act on these opportunities; as required draft and issue media releases and respond to, and direct, media requests to relevant staff and/or divisions.
Steward the use and evolution of New Dawn’s visual identity.
Graphic Design
Deliver, and/or contract out as needed, the graphic design requirements of the organization (posters, mail outs, reports, annual report, rack cards, invitations, social media graphics, clothing, etc.); ensure that all in-house and contracted designs are consistent with the New Dawn brand and visual identity guidelines.
Other/As Needed
Provide marketing, communications, and graphic design support to future fundraising campaigns.
Assist in the planning, promotion and execution of NDE events.
Identify opportunities to improve internal communications.
Other duties as assigned.
Core Competencies
Trustworthiness & Ethics
Time Management
Results Focus
Required Skills
Self-motivated and able to work independently.
Highly organized, able to plan and execute multiple projects simultaneously.
Able to respond to the needs, timelines, and objectives of multiple divisions while meeting individual division deadlines and budget constraints.
Well-developed interpersonal and communications (oral and written) skills.
Experience and/or comfort with community engagement and conversation.
Excellent understanding and familiarity with brand building and brand management.
Proven track record of creating and executing successful marketing programs/campaigns.
Familiarity with analytics and other metrics used for evaluating reach and impact of marketing / communications efforts.
Preferred: post-secondary education in marketing, communications or public relations
Preferred: 3-5 years experience working in a marketing management capacity
Required: Social media planning and management experience
Required: Communications and/or public relations experience
Required: Graphic design skills and experience
Work Conditions
Long periods of sitting/concentrating
Willingness to work evenings and weekends as needed
Willingness to travel as needed
Medical, Dental and Life Insurance Benefits: New Dawn offers its employees cost-shared group Medical and Dental benefits provided by Great West Life Assurance. The plan also includes a component for Life Insurance, Dependent Life, Accidental Death and Dismemberment (AD&D) and Vision Care.

Self-Directed Registered Retirement Savings Plan: New Dawn offers a cost-shared self-directed RRSP plan.

Flexible Working Arrangements: New Dawn offers flexible work arrangements in service of its aspiration to recruit and retain qualified employees, recognizing the importance of work-life balance.

Professional Development: New Dawn acknowledges and is committed to the ongoing professional development and lifelong learning aspirations of its staff.

Paid Holidays: New Dawn observes twelve (12) public holidays each year: New Year’s Day, Heritage Day, Good Friday, Easter Monday, Victoria Day, Canada Day, Civic Holiday, Labour Day, Thanksgiving Day, Remembrance Day, Christmas Day, Boxing Day.

Paid Vacation: All new employees entering the organization as a salaried employee will earn 15 days of vacation during the annum and these days can be taken as earned. For each subsequent year of service, employees will earn an additional one day of vacation per calendar year.

Paid Personal Day and Paid Volunteer Day: In addition to paid vacation and sick days, each employee is entitled to one (1) paid personal day per calendar year and one (1) paid volunteer day per year.

Paid Sick Time: New dawn offers seven (7) paid sick days per year. Sick time can be carried forward to a maximum of fifteen (15) days total.

About New Dawn Enterprises

Since 1976, New Dawn has operated in the Cape Breton Regional Municipality as a not-for-profit social enterprise. New Dawn is governed by a volunteer board of directors and employs more than 135 people across its nine divisions. Today New Dawn works in the fields of housing, home care, residential care, immigration settlement, meals on wheels and food education, community engagement, community investments, and most recently, the arts.

New Dawn’s mission and vision are as relevant today as they were in 1976 and continue to guide the work of the organization. Its mission is to engage the community to create and support a culture of self-reliance and its vision is a self-reliant people in a vibrant community.


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New Dawn Enterprises




37 Nepean Street
Sydney, Nova Scotia
B1P 6A7


P.O. Box 1055
Sydney, Nova Scotia
B1P 6J7

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    200 AU$ / Monthly

    Employer's info

    Registered on October 7, 2017


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    Advertising is an audio or visual form of marketing communication that employs an openly sponsored, nonpersonal message to promote or sell a product, service or idea. Sponsors of advertising are often businesses who wish to promote their products or services. Advertising is differentiated from public relations in that an advertiser usually pays for and has control over the message. It is differentiated from personal selling in that the message is nonpersonal, i.e., not directed to a particular individual. Advertising is communicated through various mass media, including old media such as newspapers, magazines, Television, Radio, outdoor advertising or direct mail; or new media such as search results, blogs, websites or text messages. The actual presentation of the message in a medium is referred to as an advertisement or "ad".

    New South Wales (commonly abbreviated as NSW) is a state on the east coast of Australia. It borders Queensland to the north, Victoria to the south, and South Australia to the west. Its coast borders the Coral and Tasman Seas to the east. The Australian Capital Territory is an enclave within the state. New South Wales' state capital is Sydney, which is also Australia's most populous city. In June 2020, the population of New South Wales was over 8.1 million, making it Australia's most populous state. Just under two-thirds of the state's population, 5.3 million, live in the Greater Sydney area. The demonym for inhabitants of New South Wales is New South Welshmen.The Colony of New South Wales was founded as a British penal colony in 1788. It originally comprised more than half of the Australian mainland with its western boundary set at 129th meridian east in 1825. The colony then also included the island territories of Van Diemen's Land, Lord Howe Island, and Norfolk Island. During the 19th century, most of the colony's area was detached to form separate British colonies that eventually became the various states and territories of Australia. However, the Swan River Colony was never administered as part of New South Wales. Lord Howe Island remains part of New South Wales, while Norfolk Island has become a federal territory, as have the areas now known as the Australian Capital Territory and the Jervis Bay Territory.

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