Get AI-powered advice on this job and more exclusive features. Direct message the job poster from Established Search APAC Marketing Manager A global name in the ophthalmology space is seeking a dynamic and strategic Regional Marketing Manager to drive marketing excellence across the APAC region. In this role, you’ll take ownership of translating global brand and campaign strategies into localized, high-impact marketing initiatives tailored to the unique dynamics of ophthalmic markets. Working closely with global headquarters, regional sales teams, distributors, and downstream marketing, you’ll lead multichannel campaign execution, elevate brand presence, and support product adoption across both emerging and mature healthcare markets. Key Responsibilities: Adapt & Implement global brand strategies and marketing campaigns to align with APAC-specific market needs, patient profiles, and HCP behaviour. Lead Regional Campaigns in partnership with cross-functional stakeholders, ensuring clinical relevance and regulatory alignment. Coordinate Key Events such as medical congresses, regional exhibitions, and distributor meetings to boost brand visibility and engagement. Develop Country-Level Plans with focused strategies in priority ophthalmology markets to support business line growth and sales objectives. Collaborate Closely with sales and medical affairs to ensure cohesive messaging, clinical accuracy, and market-specific campaign execution. Measure Impact, analyse campaign performance, and provide data-driven insights for continuous improvement. Uphold Brand Integrity while ensuring all activities reflect the unique cultural and clinical nuances of the region. Experience Required:5+ years of regional marketing experience in the medical device or ophthalmology sector. Proven success in executing regional campaigns, managing events, and working cross-functionally in regulated environments. Deep understanding of regional healthcare systems, distributor dynamics, and patient/HCP marketing within Med Tech. Strong project management, stakeholder communication, and budget ownership experience. Proficiency in English; knowledge of regional languages is a plus. Experience navigating clinical messaging, compliance, and brand positioning in the healthcare space. Interested? Apply Now Seniority level Seniority level Mid-Senior level Employment type Employment type Full-time Job function Job function Marketing Industries Medical Equipment Manufacturing Referrals increase your chances of interviewing at Established Search by 2x Sign in to set job alerts for “Marketing Manager” roles. Senior Brand Manager - Healthcare / Rx / Scale Up Sydney, New South Wales, Australia 2 days ago Senior Brand Manager - Healthcare / Rx / Scale Up Sydney, New South Wales, Australia 2 weeks ago Adelaide, South Australia, Australia 1 month ago B2 B GTM Marketing Manager, Afterpay Advertising Perth, Western Australia, Australia 1 month ago Melbourne, Victoria, Australia 1 week ago Brisbane, Queensland, Australia 1 month ago Melbourne, Victoria, Australia 2 weeks ago Melbourne, Victoria, Australia 1 month ago Sydney, New South Wales, Australia 1 month ago Sydney, New South Wales, Australia 5 days ago Brisbane, Queensland, Australia 1 month ago Digital Marketing Manager |Remote | Lead with Purpose | Create Impact Globally Canberra, Australian Capital Territory, Australia 3 weeks ago Director of Creative Strategy - Performance Marketing (Meta Focus)Australia $85,000.00-$110,000.00 1 week ago Melbourne, Victoria, Australia 1 month ago Senior Creative Content Marketing Manager Melbourne, Victoria, Australia 1 month ago Sydney, New South Wales, Australia 18 hours ago Marketing Co-Founder (Part-Time, Equity + Growth Role) | My Brix | Remote (Australia)Senior Creative Content Marketing Manager Senior Creative Content Marketing Manager Sydney, New South Wales, Australia 1 month ago Senior Creative Content Marketing Manager Brisbane, Queensland, Australia 1 month ago Senior Digital Marketing Communications Manager Melbourne, Victoria, Australia 2 weeks ago Melbourne, Victoria, Australia 1 week ago We’re unlocking community knowledge in a new way. Experts add insights directly into each article, started with the help of AI.
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